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Reimagining the Ointment Aisle from a Gen Z POV with Olamide Olowe of Topicals
Manage episode 345077162 series 3263858
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Today’s guest is Olamide Olowe, Co-Founder & CEO of Topicals – the Gen-Z brand reimagining the ointment aisle with effective science-backed products and mental health advocacy – and the youngest Black woman to raise over $2M in funding. Olamide shares how she built a go-to-market strategy around her own experiences with chronic skin conditions, why storytelling is the greatest growth hack, and her best community building lessons for consumer brands.
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