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Power Kid Podcast: Richard Levy Talks Furby, Toy and Game Marketing, and More
Manage episode 293316005 series 2911906
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In this week's mega-sized episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Richard Levy, a multi-hyphenate with more than 40 years of experience spanning the entertainment, toy, publishing, and licensing industries.
On the show, Levy —who once worked in marketing for Paramount Pictures — shares stories of his early career in the toy industry, including the sale of the electronic Star Bird to Milton Bradley which kicked off a string of hundreds of toys and games that he created or licensed. Among the biggest hits in his back catalog: Furby. Levy was part of the team at Tiger Electronics/Hasbro that brought the pioneering electronic character to market. The cult-favorite toy is currently back on the pop culture radar thanks to a BIG feature in the new Netflix Original Movie, The Mitchells vs. the Machines.
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