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Power Kid Podcast: Gary Pope of Kids Industries
Manage episode 324792507 series 2911906
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In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kids Industries CEO and Co-Founder Gary Pope to the show. Pope leads a team of researchers, strategists, creatives, and developers that work to help toy, entertainment, and consumer products companies better connect with families around the world.
Kids Industries has served a variety of companies and brands over the past 20 years, including Mattel, Playmobil, WWE, Disney, Save the Children, PepsiCo, Amazon, and more.
On the show, Albritton and Pope discuss Kids Industries' "Super 6" — six key components that work together to create a successful marketing campaign. Additionally, the duo discusses hot topics, including mental health and sustainability.
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