S2 | Episode #16 - Thomas Berszieck - Product Management Lead at Heyflow - "Building Trust and Streamlining Processes"

The Technology Leadership Podcast

About Thomas
Thomas Berszieck is a seasoned product management lead with over eight years of experience in the field. He began his career in consulting and later transitioned to product management by chance. Thomas has a strong background in enterprise companies and has successfully navigated the B2B SaaS industry. Currently, he serves as the Product Management Lead at HeyFlow, a small interactive Flow Builder that enables companies to create conversion funnels without any coding experience.
Synopsis
In this episode of the Technology Leadership Podcast, we are joined by Thomas Berszieck, product management lead at Heyflow. Thomas shares his journey in product management and discusses a pivotal moment in his career that taught him the importance of being hypothesis-driven. He also talks about his role at Heyflow, a small interactive Flow Builder that helps companies build conversion funnels without coding experience. Thomas discusses the challenges he faced in setting up product management processes and building trust within the organisation. He also shares insights on improving onboarding and increasing activation rates.
Key Takeaways

• Through personal experiences, Thomas has come to understand the importance of making wise decisions in product management, as any poor choices made can have long-lasting consequences. This realisation has led him to adopt a more hypothesis-driven approach in his work.
• Placing a strong emphasis on establishing trust and implementing efficient processes enhances product management and improves the way customer problems are addressed.
• To facilitate a smooth onboarding process, Thomas employed the bowling alley framework, which aims to minimise obstacles, define clear objectives, and maximise user engagement.

Episode Outline
[00:09] Meet Thomas
[01:43] A/B Testing and product development lessons
[05:42] Building product management processes
[12:18] Challenges in product leadership
[18:11] Improving your onboarding process and tracking key metrics
[27:41] Implementing OKR's
[41:06] OKR's and their benefits
[46:46] Shortening sprints to improve product delivery