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127 | Five-steps for leveraging first-party data
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Turning data into gold...
In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growth.
They walk you through a simple yet powerful five-step framework: Acceptance, Analytics, Activation, Automation, and AI.
Other key takeaways? It’s all about high-quality data for AI success and reimagining your content strategy to build trust and lasting connections.
Tune in now, wherever you get your podcasts!
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