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S02E06 – Ilya Lobanov, Stef Hamerlinck, Rob Meyerson – Brand Differentiation vs Brand Distinctiveness Debate
Manage episode 444511683 series 3606958
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A few months ago I jokingly suggested to Stef Hamerlinck that we should stage a live discussion on the branding topics we often debated on. Fast forward to today, and we made it happen – huge thanks to Stef for setting up all the technical aspects, artwork and organising us all to actually make this a reality! In this episode, I summarise and break down the key concepts we'd discussed as well as the main takeaways and book suggestions!
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