880: When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.

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Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more.

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Episode Highlights

• How Strategy and Mindset Can Get You Started in Ads. [0:09:56]
• What Ads are Doing for Course Creators and Small Business Owners. [0:16:44]
• Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17]
• Common Mistakes People Are Making with Meta Ads. [0:30:37]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.