870: Industry Predictions: The Future of Email Marketing with Natalie Franke

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Rarely do we open Instagram and go; what are you going to sell me today? But when you open email, especially your promotions tab, there is a different intent. You use email to communicate, but more than that, you open your promotions tab to see what deals are happening.

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Today’s guest is Natalie Franke, a USA Today bestselling author, community builder, neuroscience nerd, and mama bear for small businesses. As Head of Marketing at Flodesk, she leads tens of thousands of small business owners while fostering a spirit of community over competition around the world.

Episode Highlights

• Natalie’s Non-Linear Journey to Head of Marketing at Flodesk [0:03:21]
• Hot Takes on the Future of Email Marketing [0:09:14]
• How Email Marketing Has Evolved Since It All Began [0:14:18]
• The Main Difference between SMS and Email Marketing [0:21:41]
• Why Natalie Believes that Email Marketing is Still the Bluest Ocean [0:26:35]
• Using Personalization to Help You Scale [0:26:35]
• How to Do More Than Just Adding to the Noise [0:39:15]
• What the Future of Email Might Hold [0:45:15]
• More Automation We Might See in the Years to Come [0:51:41]

In this episode, we talk about the future of email marketing and where we see this industry going. We dig into whether we think email marketing is saturated, how selling will evolve via email, whether SMS and bot funnels are posing any threat, and surprising fun facts along the way! I know you’re going to get a ton out of this episode and also a lot of ideas for the things you may need to be prepared for in the future.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.