Every Marketer's Tool is Martech with Justin Sharaf, VP of Marketing Operations at Collibra

The Stack

This week we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin Sharaf is their VP of Marketing Operations. He’s brought his rich experience to Collibra to help build a killer stack to drive revenue and now he joins us to share his tips and tricks.

Justin has spent over 15 years working with martech at industry giants like LogMeIn and Jahia, so he’s had a lot of time to hone his craft. When working on a stack, his starting point is always best-in-breed. While it may seem like an easy route to go with a suite system, he says by doing so, you’re limiting your stack’s potential. He also explains why he builds in 25% overlap between everyone on his team, why he’s such a proponent of dry-runs, and a whole lot more.

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.