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EP 02: Beauty and the Environment: The Truth From an Editor Backed by Research
Manage episode 311338970 series 3110188
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In this episode we go deep with April Franzino, and discuss all things business of beauty from a Beauty Director's point of view! Hear about the secret sauce that helps give beauty brands their staying power, and the importance of sustainable choices not only for the environment, but also for your business model. April works very closely The Good Housekeeping Beauty Institute, a research body that is instrumental in looking at products, as well as sustainability initiatives. When asked what sustainability for a beauty brand really means, she responded: "We look at the strides the brands make to make production and shipping as sustainable as possible, from sourcing to where all of the individual components end up". Be sure to listen in to hear all of her incredible insights!
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