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The No BS Guide to Pricing Your Personal Styling Services for Profit
Manage episode 443319992 series 3565276
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As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling services?
Your pricing should go beyond simply calculating the cost based on the number of clients you want and your desired income. It needs to illustrate an understanding of your true value as a personal stylist which should, in turn, be reflected in your marketing, messaging, and client experience.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn about the importance of pricing your services based on value rather than just time. I’ll discuss the confusion around pricing and value, explore the psychology of pricing and the hourly rate mentality, address imposter syndrome and its relation to pricing, and more!
4:15 - Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price
9:37 - Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing
14:40 - The need to account for different markets in your pricing
16:35 - What you should do before you make your business official and how to get to value-based pricing with confidence
21:34 - What imposter syndrome really is and three things you can do to avoid feeling it
29:11 - Why pricing your offers isn’t just about making money
Mentioned In The No BS Guide to Pricing Your Personal Styling Services for Profit
Why Discounts Are Not the Slow Season Solution for Your Styling Business
Capíttulos
1. The No BS Guide to Pricing Your Personal Styling Services for Profit (00:00:00)
2. Why asking for a simple pricing formula for your services doesn’t help and the benefit (and expectations) of having a higher price (00:04:15)
3. Where many stylists stumble when transitioning to package-based pricing and how to start thinking differently about your pricing (00:09:37)
4. The need to account for different markets in your pricing (00:14:40)
5. What you should do before you make your business official and how to get to value-based pricing with confidence (00:16:35)
6. What imposter syndrome really is and three things you can do to avoid feeling it (00:21:34)
7. Why pricing your offers isn’t just about making money (00:29:11)
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