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No Crappy Backlinks! Smart SEO Strategies with Sophia Vega
Manage episode 404900159 series 3347766
Thinking about transitioning into an SEO career?
Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.
1. Teachers make great digital marketing assistants.
- Sophia discusses her transition from a 15-year teaching career into digital marketing.
- Sophia learned about SEO and went back to school briefly to learn more.
2. Sophia shares about her mental health.
- We discuss the intertwined relationship of mental health and career choices.
- You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.
3. SEO is critical for effective marketing.
- Part of this is understanding customer journeys.
- Also important is implementing meaningful backlinks
4. Entrepreneurs can improve their website SEO.
- Track certain metrics to to understand what works and what doesn't.
- Develop a keyword strategy to enhance website visibility and performance.
Connect with Sophia Vega
Free Linkedin "Post Like a Pro" E-Booklet
Subscribe to Sophia's Newsletter
Connect on Linkedin
Website
02:47 Transition from Teaching to Digital Marketing
03:45 Understanding the Importance of SEO
04:18 The Role of Strategy in Digital Marketing
05:41 The Importance of Backlinks and SEO Strategy
07:22 Incorporating PR Strategies into Digital Businesses
10:51 Understanding the Value of Quality Backlinks
17:59 Understanding the Importance of Quality Backlinks
18:04 Introduction to Long Tail Keywords and Search Intent
19:50 Understanding the Buyer Funnel
20:22 Creating Content for Different Stages of the Funnel
21:01 Keyword Strategies for Transactional Searches
21:46 Leveraging Competitor Names in SEO
22:16 The Power of Alternative Keywords
30:45 The Importance of Google Search Console
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Capíttulos
1. sophia vega (00:00:00)
2. Introduction and Welcoming the Guest (00:00:49)
3. Guest's Background and Journey into SEO (00:01:19)
4. Transition from Teaching to Digital Marketing (00:03:36)
5. Understanding the Importance of SEO (00:04:34)
6. The Role of Strategy in Digital Marketing (00:05:07)
7. The Importance of Backlinks and SEO Strategy (00:06:30)
8. Incorporating PR Strategies into Digital Businesses (00:08:11)
9. Networking and Making Genuine Connections on LinkedIn (00:10:22)
10. Understanding the Value of Quality Backlinks (00:11:40)
11. Final Thoughts and Conclusions (00:14:36)
12. Understanding the Importance of Quality Backlinks (00:18:48)
13. Introduction to Long Tail Keywords and Search Intent (00:18:53)
14. Decoding the Acronyms of SEO (00:19:33)
15. Understanding the Buyer Funnel (00:20:39)
16. Creating Content for Different Stages of the Funnel (00:21:12)
17. Keyword Strategies for Transactional Searches (00:21:50)
18. Leveraging Competitor Names in SEO (00:22:35)
19. The Power of Alternative Keywords (00:23:05)
20. Measuring SEO Success: Tips and Tricks (00:24:59)
21. The Importance of Google Search Console (00:31:34)
158 episodios
Manage episode 404900159 series 3347766
Thinking about transitioning into an SEO career?
Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.
1. Teachers make great digital marketing assistants.
- Sophia discusses her transition from a 15-year teaching career into digital marketing.
- Sophia learned about SEO and went back to school briefly to learn more.
2. Sophia shares about her mental health.
- We discuss the intertwined relationship of mental health and career choices.
- You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.
3. SEO is critical for effective marketing.
- Part of this is understanding customer journeys.
- Also important is implementing meaningful backlinks
4. Entrepreneurs can improve their website SEO.
- Track certain metrics to to understand what works and what doesn't.
- Develop a keyword strategy to enhance website visibility and performance.
Connect with Sophia Vega
Free Linkedin "Post Like a Pro" E-Booklet
Subscribe to Sophia's Newsletter
Connect on Linkedin
Website
02:47 Transition from Teaching to Digital Marketing
03:45 Understanding the Importance of SEO
04:18 The Role of Strategy in Digital Marketing
05:41 The Importance of Backlinks and SEO Strategy
07:22 Incorporating PR Strategies into Digital Businesses
10:51 Understanding the Value of Quality Backlinks
17:59 Understanding the Importance of Quality Backlinks
18:04 Introduction to Long Tail Keywords and Search Intent
19:50 Understanding the Buyer Funnel
20:22 Creating Content for Different Stages of the Funnel
21:01 Keyword Strategies for Transactional Searches
21:46 Leveraging Competitor Names in SEO
22:16 The Power of Alternative Keywords
30:45 The Importance of Google Search Console
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Capíttulos
1. sophia vega (00:00:00)
2. Introduction and Welcoming the Guest (00:00:49)
3. Guest's Background and Journey into SEO (00:01:19)
4. Transition from Teaching to Digital Marketing (00:03:36)
5. Understanding the Importance of SEO (00:04:34)
6. The Role of Strategy in Digital Marketing (00:05:07)
7. The Importance of Backlinks and SEO Strategy (00:06:30)
8. Incorporating PR Strategies into Digital Businesses (00:08:11)
9. Networking and Making Genuine Connections on LinkedIn (00:10:22)
10. Understanding the Value of Quality Backlinks (00:11:40)
11. Final Thoughts and Conclusions (00:14:36)
12. Understanding the Importance of Quality Backlinks (00:18:48)
13. Introduction to Long Tail Keywords and Search Intent (00:18:53)
14. Decoding the Acronyms of SEO (00:19:33)
15. Understanding the Buyer Funnel (00:20:39)
16. Creating Content for Different Stages of the Funnel (00:21:12)
17. Keyword Strategies for Transactional Searches (00:21:50)
18. Leveraging Competitor Names in SEO (00:22:35)
19. The Power of Alternative Keywords (00:23:05)
20. Measuring SEO Success: Tips and Tricks (00:24:59)
21. The Importance of Google Search Console (00:31:34)
158 episodios
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