Normalizing Business "Failure" For Female Small Business Owners

The Shinah Show

“Us small business owners are over here thinking that if we make a mistake, if we have a failure, if something doesn’t go the way we wanted it to… it means something catastrophic about us.”
Most businesses statistically fail. So how do the other businesses succeed you ask? Because most of them are products of business owners who have failed previously.
In Silicon Valley, failed businesses are considered a badge of honor. However, as female small business owners, oftentimes we beat ourselves up over the slightest tinge of failure (especially those of us who are perfectionists). We need to STOP beating ourselves up when we screw up!
In this episode of The Shinah Show, I’m sharing with you my best advice for reframing your mindset and picking yourself up when the inevitable bump in the road occurs. We’ll dive into:

• The LONG list of BIG business owners who have burnt millions of dollars trying to establish successful businesses (you won’t believe some of these names)
• How your failures in business don't determine your self-worth
• Just how many times I have started and failed to create a thriving business
• Why we need to “normalize” failure

There is only one way to learn business – by DOING it. No amount of research and reading will replace the tangible, hands-on learning that must take place to successfully establish a company. So, get out there and move through it – even if its messy & uncomfortable – and create your own badges of honor.

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