SP:411 Carole Burman - Why HR is So Much More Than Hiring & Firing

The Salescadence Podcast

In this episode, Founder and Managing Director of outsourced HR company MAD-HR, Carole Burman, shares her business knowledge and advice gleaned from senior corporate HR roles and more recently, her experience of starting and scaling an outsourced service business that she founded in 2014.
Carole share lessons learned from her own sales journey, and how her decision to head into self-employment and her attitude to selling was shaped by her upbringing. This episiode is packed with advice from a true entrepreneur and includes helpful practical insights around:
1: Why being yourself 'trumps all' when it comes to selling and having a ‘black book’ of connections is a 'must-have' for every sales professional
2: Why choosing your attitude is crucial if you want to remove self-doubt and stay on task to close more deals
3: Why you must manage disruption out of your organisation and what to do when a team member isn’t behaving appropriately
If you thought HR was just about hiring and firing and if that's all your HR function does, then this podcast is a must-listen!
To contact Carole:
LinkedIn: https://www.linkedin.com/in/caroleburmanfcipd/
Website: https://www.mad-hr.co.uk/
If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.
Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.
Download The Sales Audit here: https://www.salescadence.co.uk/training/
If you’re keen to expand your sales knowledge and skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call with me here