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Is your product positioning working? : April Dunford
Manage episode 366523245 series 3473624
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.
She also throws light on when and how frequently should an organization test and adjust their positioning.
If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:29 - When are you ready for positioning
04:13 - How many customers before you validate positioning
06:45 - Transitioning the positioning story from founder-led
09:59 - April's client qualification process
13:48 - Positioning when people don't realize they have a problem
16:54 - Educating the market
20:00 - The need for a cross-functional team
23:28 - What people don't get about boiler plates
25:55 - How often should you reposition your product
29:54 - What do you reposition for?
34:58 - Sales Pitch: the book overview
40:22 - Positioning shouldn't live in the marketing side of the house
44:45 - Rapid Fire
1:02:19 - Connect with April Dunford on LinkedIn
1:02:57 - Parting msg: Stay cool, stay sassy
💌 Connect with April Dunford💌
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/
✨ Also, please listen to episode on: ✨
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨
🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
➟ Subscribe to our newsletter 'The Sprinter'
🔗https://www.linkedin.com/newsletters/7063723586229858304/
𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
content marketing
positioning
product marketing
the saas sprints podcast
demand generation
repositioning
lead generation
sales pipeline
SaaS
sales
21 episodios
Manage episode 366523245 series 3473624
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.
She also throws light on when and how frequently should an organization test and adjust their positioning.
If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:29 - When are you ready for positioning
04:13 - How many customers before you validate positioning
06:45 - Transitioning the positioning story from founder-led
09:59 - April's client qualification process
13:48 - Positioning when people don't realize they have a problem
16:54 - Educating the market
20:00 - The need for a cross-functional team
23:28 - What people don't get about boiler plates
25:55 - How often should you reposition your product
29:54 - What do you reposition for?
34:58 - Sales Pitch: the book overview
40:22 - Positioning shouldn't live in the marketing side of the house
44:45 - Rapid Fire
1:02:19 - Connect with April Dunford on LinkedIn
1:02:57 - Parting msg: Stay cool, stay sassy
💌 Connect with April Dunford💌
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/
✨ Also, please listen to episode on: ✨
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨
🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
➟ Subscribe to our newsletter 'The Sprinter'
🔗https://www.linkedin.com/newsletters/7063723586229858304/
𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
content marketing
positioning
product marketing
the saas sprints podcast
demand generation
repositioning
lead generation
sales pipeline
SaaS
sales
21 episodios
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