The Top 10 Rock Fights Of 2024: The Outdoor Industry

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on The Rock Fight (an outdoor podcast that aims for the head) Colin is joined by industry insider Eoin Comerford and Producer Dave to run down the top 10 outdoor industry rock fights from the past year.

Going from 10 to 1 they provide their updated thoughts on the most popular industry focused episodes of 2024 and make predictions about what to expect in the future.

This past year The Rock Fight explored trends and challenges within the outdoor industry, including topics like "zombie brands" and the impact of economic shifts on consumer purchasing habits.

The topics that dominated the outdoor industry news cycle highlighted the importance of authentic engagement and innovation for outdoor brands, while also looking at topics such as the growing trend of secondhand markets and their potential to reshape consumer behavior.

This year end episode offers a comprehensive look into the landscape of outdoor retail and the pivotal changes on the horizon. We are excited to continue to elevate The Rock Fight as your go to source for outdoor industry news and discourse in 2025!

Here is the full list along with links so you can go back and hear the original conversation:

10. Oct 28: Marmot: From Outdoor Pioneer To Zombie Brand?

9. Sep 2: Outside Inc Goes Social

8. May 6: Patagonia’s New Movie

7. Sep 23: Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better

6. Sep 30: Is A Consumer Shift Coming To The Outdoor Industry?

5. Aug 12: EMS Sells For A Song

4. May 27: REI’s Union Problem

3. Aug 1: Let People Try: Inclusion In The Outdoor Industry

2. Sep 16: Does The North Face Actually "Play Different"?

1. Rock Fight Breaks The News! Sep 9: Backcountry Acquired/Nov 13: Yeti To Sunset Mystery Ranch

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