A French Revolution? Millet Mountain Eyes U.S. Specialty Shops! Plus: The WI Paddler Who Faked His Own Death

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through some of the more notable headlines to come out of the outdoor industry and community over the past week.

The episode kicks off with a discussion about French brand Millet announcing their intention to enter the US outdoor marketplace and the challenges faced by the European brands have tried before them (05:33).

Then Justin takes a look (18:00) at the recent piece he wrote for National Parks Traveler about attempts to stop the erosion affecting Effigy Mounds National Monument. The pair also explore the bizarre tale of a Wisconsin kayaker who faked his own death to escape his family, revealing the lengths some may go to for a fresh start (28:00).

They wrap things up with their Parting Shots (36:40). For Justin it's praising Operation Bear Claw where people dressed up as a bear to commit insurance fraud while Colin finds optimism in a recent announcement by Dick's Sporting Goods.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

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