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The Ethics of Copy and Marketing |Mindset
Manage episode 296323168 series 2723792
One of the biggest challenges an entrepreneur or copywriter will face is knowing when to put the pedal to the metal and go full steam ahead on a marketing campaign and when to ease up and take a more subtle approach.
Developing this skill can take years of experience to perfect and today, we are picking the mind of one of the masters…
The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!
In this episode, Stefan is joined by Jim Clair, former direct-response copywriter who crafted handfuls of hit offers for some of the biggest names in affiliate marketing in dating, weight-loss, fitness, and supplements.
Over the course of about 8 years, he noticed something off with the constantly asserted but never-questioned marketing tactics and business models, and what that manifested.
So on his path to fulfilment, he changed course, now works with entrepreneurs and freelancers, and promotes a better way to do marketing with integrity and honesty…
Useful resources/links
Jim Clair Website
https://jimclair.com/
Jim Clair Twitter
https://twitter.com/FindJimClair
Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...
https://www.stefanpaulgeorgi.com/subscribe/
Get rid of writer's block and predictably crank out home run copy in record time with Stefan's "RMBC" copywriting course:
https://www.thermbcmethod.com/sp3/
Justin and Stefan Talk Copy Facebook Group:
https://www.facebook.com/groups/1931560346918594
156 episodios
Manage episode 296323168 series 2723792
One of the biggest challenges an entrepreneur or copywriter will face is knowing when to put the pedal to the metal and go full steam ahead on a marketing campaign and when to ease up and take a more subtle approach.
Developing this skill can take years of experience to perfect and today, we are picking the mind of one of the masters…
The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!
In this episode, Stefan is joined by Jim Clair, former direct-response copywriter who crafted handfuls of hit offers for some of the biggest names in affiliate marketing in dating, weight-loss, fitness, and supplements.
Over the course of about 8 years, he noticed something off with the constantly asserted but never-questioned marketing tactics and business models, and what that manifested.
So on his path to fulfilment, he changed course, now works with entrepreneurs and freelancers, and promotes a better way to do marketing with integrity and honesty…
Useful resources/links
Jim Clair Website
https://jimclair.com/
Jim Clair Twitter
https://twitter.com/FindJimClair
Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...
https://www.stefanpaulgeorgi.com/subscribe/
Get rid of writer's block and predictably crank out home run copy in record time with Stefan's "RMBC" copywriting course:
https://www.thermbcmethod.com/sp3/
Justin and Stefan Talk Copy Facebook Group:
https://www.facebook.com/groups/1931560346918594
156 episodios
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