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Unlocking Business Growth - Strategy, Branding, and Marketing Insights for Financial Services
Manage episode 462858373 series 3636587
Contenido proporcionado por Michael Bromley & Celeste Norman, Michael Bromley, and Celeste Norman. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michael Bromley & Celeste Norman, Michael Bromley, and Celeste Norman o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the Risk Reward Podcast, we delve deep into strategies for financial services businesses aiming to elevate their branding, marketing, and growth. We cover essential topics such as the importance of a cohesive brand identity, integrating marketing efforts across different platforms, and the role of authentic content creation.
Additionally, we touch on the challenges businesses face, the significance of employee engagement in content generation, and the impact of new technologies like AI. Throughout the episode, listeners are provided with actionable insights on effectively positioning themselves in a competitive marketplace, and making the most of traditional and new media channels.
00:00 - Welcome to the Risk Reward Podcast
00:35 - Understanding the Importance of Branding and Marketing
01:56 - Structuring Your Business for Success
04:06 - The Role of Branding in Business Growth
06:42 - Aligning Your Team with Your Brand
07:50 - Navigating Niche Markets and Broad Strategies
10:51 - Continuous Improvement in Branding
15:30 - Overcoming Challenges in Branding and Marketing
21:45 - The Importance of Consistent Brand Identity
30:19 - Advertising and Client Journey
31:33 - Understanding the Awareness Stage
32:05 - Maximizing Existing Client Relationships
34:22 - The Importance of Content Strategy
37:35 - Repurposing Content for Maximum Impact
40:05 - Sophistication in Financial Services Content
49:01 - Engaging Your Team in Content Creation
54:41 - Leveraging Social Media Platforms
01:01:51 - The Power of Authentic Branding
Thank you to our sponsors Beyond Billables https://www.beyondbillables.com/ and Rayne Legal https://www.rayne.com.au/.
While we love sharing our thoughts with you, this podcast is for information only and does not create a client relationship or contain any legal or financial advice. Any financial matters discussed are our personal opinions and don’t constitute recommendations.
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