))
How to Sell a Consumer Product into Costco, Featuring Michelle Razavi of Elavi
Manage episode 411384921 series 3272592
Contenido proporcionado por Sapna Shah. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sapna Shah o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How can a startup with only two full-time employees sell their food product into Costco? This episode features Michelle Razavi, Founder & CEO of Elavi, a startup that specializes in gut-friendly, low-sugar dessert spreads. Michelle will tell us all about her journey getting her product into Costco.
Topics:
- When in Elavi’s growth did Costco appear on their radar
- Why Costco was a fit for Elavi, and how they got in the front door
- How Elavi managed diligence and leaned on advisors for help
- What steps Elavi had to take to be ready to sell into Costco
- What is a Costco roadshow and how Elavi managed it
- Key metrics that Michelle and her co-founder tracked during roadshow days
- How Elavi turned the roadshow into a purchase order
- What launching in stores required – including more financing
- Why doing the research and being prepared is so critical when considering wholesale sales
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
42 episodios
Compartir
