Ep. 85 - Rob Rand , CEO at Knobby

The Retail Wrap-Up

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Hello and welcome back to the Retail Wrap-Up for 2024 - retail’s favourite podcast!
Today, we're excited to welcome Rob Rand, the Founder and CEO of Knobby, to the podcast. Rob's entrepreneurial journey from recognising a gap in the underwear market to founding Australia's first subscription based underwear brand is a tale of creativity, determination, and customer-centricity. Recently awarded 4th place in the 2024 Inside Retail Top 50 People in Ecommerce, Rob's achievements further highlight his impact in the industry.
Since its inception in 2011, Knobby has disrupted traditional shopping norms with its advanced subscription-based model, ensuring that each package is a surprise for your package. Rob's vision for Knobby emerged from a desire to revolutionise the underwear shopping experience, driven by a focus on comfort, creativity, convenience, and sustainability. Knobby offers men's, women's, and children's underwear made with recycled ocean-bound plastics called BottleBlend™ fabric. So far, they have saved a over 235,000 bottles from finding their way into our oceans, all while gaining more than 13,000 5-star reviews from their loyal customers - further proving just how awesome Knobby products are!
Throughout our conversation, Rob shares insights into:
• Knobby's unique approach to delivering comfort and style while reducing environmental impact
• His experience leading the charge in the subscription fashion industry and navigating challenges along the way
• Building a loyal community of Knobby enthusiasts and the brand's role in empowering individuals to be their most confident selves
• His advice for aspiring entrepreneurs
• And finally, we explore Rob's plans for the future of Knobby, including global expansion, and product innovation
Come along as we explore Rob's voyage reinventing the underwear scene, one surprise package at a time.
We hope you enjoy this conversation!
To explore Knobby or our guest further, try one of these links:
Shop Knobby
Knobby on TikTok
Knobby on Instagram
Rob Rand on LinkedIn
Knobby on LinkedIn
You can learn more about the RetailOasis Team here or for information on our hosts, please see the links below:
Maddy Kulmar
Emma Easton
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Once again, we appreciate your company, and we're excited to delve into more insights on retail in our next episode!