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Contenido proporcionado por The Retail Exchange podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Retail Exchange podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Interview: Brompton Bicycles Head of Marketing NA, Dawn Fichot
Manage episode 402014905 series 3034969
Contenido proporcionado por The Retail Exchange podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Retail Exchange podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Interview Series, host Karl McKeever is joined in conversation by Dawn Fichot, Head of Marketing North America for iconic British foldable bike manufacturer, Brompton Bicycles.
From its humble beginnings in a South Kensington railway arch in 1975, Brompton has grown into an internationally renowned brand - famed for its ingenious design and impeccable craftsmanship.
Despite the unfolding uncertainty faced by other sectors in retail over the past couple of years, Brompton has experienced an unprecedented surged in demand. Looking ahead, Brompton has big plans for the future with strategic growth in the US market a top priority.
In this episode, we explore how this most British of companies is adapting its message to move in line with needs of the North American audience; the ways Brompton is leveraging digital solutions to track new consumers; urban change in the US; and why innovation and loyalty will always be Brompton’s obsession.
Recorded at NRF 2024: Retail’s Big Show
100 episodios
Compartir
Manage episode 402014905 series 3034969
Contenido proporcionado por The Retail Exchange podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Retail Exchange podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Interview Series, host Karl McKeever is joined in conversation by Dawn Fichot, Head of Marketing North America for iconic British foldable bike manufacturer, Brompton Bicycles.
From its humble beginnings in a South Kensington railway arch in 1975, Brompton has grown into an internationally renowned brand - famed for its ingenious design and impeccable craftsmanship.
Despite the unfolding uncertainty faced by other sectors in retail over the past couple of years, Brompton has experienced an unprecedented surged in demand. Looking ahead, Brompton has big plans for the future with strategic growth in the US market a top priority.
In this episode, we explore how this most British of companies is adapting its message to move in line with needs of the North American audience; the ways Brompton is leveraging digital solutions to track new consumers; urban change in the US; and why innovation and loyalty will always be Brompton’s obsession.
Recorded at NRF 2024: Retail’s Big Show
100 episodios
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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