[EP.53] Google “Medic” Algorithm Update And Expanded Character Limits For Google Ads The Redirect Podcast - SEO & SEM News & Discussions podcast

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[EP.53] Google “Medic” Algorithm Update and Expanded Character Limits for Google Ads

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Episode 53 of The Redirect Podcast: It’s official, the latest Google Algorithm update, dubbed the Google “medic” update, has fully rolled out. This is a broad, core, global algorithm update that has impacted healthcare and YMYL-type sites, or sites dealing with “your money, your life.” In this episode, we talk about the current elements that are known and confirmed by Google, along with other industry speculation. Plus, more changes for those operating within the Google Ads (formerly AdWords) space. Responsive text ads in search, announced earlier this year, will be available to more accounts in the coming months. However, the benefit of expanded headlines and descriptions are being rolled out to all existing text ads by the end of this month. Find out what these major changes mean and what you need to watch out for. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-53/

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88 episodios

#Business #Redirect #BlackTruck Media Marketing

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[EP.53] Google “Medic” Algorithm Update and Expanded Character Limits for Google Ads

The Redirect Podcast - SEO & SEM News & Discussions

published hace 7 años

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Contenido proporcionado por The Redirect Podcast and BlackTruck Media + Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Redirect Podcast and BlackTruck Media + Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Episode 53 of The Redirect Podcast: It’s official, the latest Google Algorithm update, dubbed the Google “medic” update, has fully rolled out. This is a broad, core, global algorithm update that has impacted healthcare and YMYL-type sites, or sites dealing with “your money, your life.” In this episode, we talk about the current elements that are known and confirmed by Google, along with other industry speculation. Plus, more changes for those operating within the Google Ads (formerly AdWords) space. Responsive text ads in search, announced earlier this year, will be available to more accounts in the coming months. However, the benefit of expanded headlines and descriptions are being rolled out to all existing text ads by the end of this month. Find out what these major changes mean and what you need to watch out for. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-53/

… continue reading

88 episodios

#Business #Redirect #BlackTruck Media Marketing

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[EP. 76] Measuring SEO Success In GA4 With Brie Anderson 43:11

hace 27 weeks43:11

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43:11

In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…

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[EP. 75] Exploring SEO As Brand with Mordy Oberstein 47:36

hace 36 weeks47:36

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47:36

[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing

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[EP. 12] BTW with BlackTruck - Unpacking Google's March 2024 Update 10:04

hace 1 year10:04

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10:04

This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.

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[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35

hace 1 year13:35

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13:35

[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing

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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28

hace 1 year10:28

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10:28

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…

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[EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45

hace 2 years1:00:45

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1:00:45

In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…

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[EP.9] BTW with BlackTruck - ChatGPT, Google Bard & The Impact AI Will Have on SEO 11:56

hace 2 years11:56

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11:56

In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…

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[EP.8] BTW with BlackTruck - Changes to Managing Your Google Business Listings 7:15

hace 2 years7:15

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7:15

In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…

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[Ep.7] BTW with BlackTruck - How Will Google's Helpful Content Update Impact Your Site? 11:25

hace 3 years11:25

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11:25

In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…

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[Ep.6] BTW with BlackTruck] Will TikTok Dominate Google as a Search Engine? 6:57

hace 3 years6:57

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6:57

In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…

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[Ep.5] BTW with BlackTruck] The Real Impact of Facebook's Outage on Your Brand 11:11

hace 4 years11:11

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11:11

In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.

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[EP. 73] The Redirect Podcast - Women in Tech SEO & Gender Gaps Within the SEO Industry 32:56

hace 4 years32:56

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32:56

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.…

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[EP.4] BTW with BlackTruck] Shopify Allows Robots.txt File Editing 9:58

hace 4 years9:58

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9:58

In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.…

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[EP. 72] The Redirect Podcast - The Role of SEO in Public Relations & Communications 44:03

hace 4 years44:03

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44:03

In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at https://blacktruckmedia.com/podcasts/…

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[EP.3] BTW with BlackTruck] What is the Google Page Experience Update? 9:30

hace 4 years9:30

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9:30

Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/…

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