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Stories that change the way the world treats animals.
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Contenido proporcionado por The Redirect Podcast and BlackTruck Media + Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Redirect Podcast and BlackTruck Media + Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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[EP.44] Google Algorithm Updates Continue, Optimizing Image Heavy Pages & Seasonal Content
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Contenido proporcionado por The Redirect Podcast and BlackTruck Media + Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Redirect Podcast and BlackTruck Media + Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Episode 44 of The Redirect Podcast: Google continues its rollout of core algorithm updates this past week, with yet another confirmed deployment, confirmed as a content relevance update. In AdWords, Google and LegitScript partner to allow rehabilitation service organizations to bid on phrases related to drug and alcohol rehab; but there’s a catch. For those who operate sites with a lot of seasonal content, such as single yearly events, how closely do you pay attention to those pieces of content? Are you making content duplication errors when you could simplify the process? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-44/
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Contenido proporcionado por The Redirect Podcast and BlackTruck Media + Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Redirect Podcast and BlackTruck Media + Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Episode 44 of The Redirect Podcast: Google continues its rollout of core algorithm updates this past week, with yet another confirmed deployment, confirmed as a content relevance update. In AdWords, Google and LegitScript partner to allow rehabilitation service organizations to bid on phrases related to drug and alcohol rehab; but there’s a catch. For those who operate sites with a lot of seasonal content, such as single yearly events, how closely do you pay attention to those pieces of content? Are you making content duplication errors when you could simplify the process? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-44/
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…
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The Redirect Podcast - SEO & SEM News & Discussions
[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing
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The Redirect Podcast - SEO & SEM News & Discussions
This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.
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The Redirect Podcast - SEO & SEM News & Discussions
1 [EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35
[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing
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The Redirect Podcast - SEO & SEM News & Discussions
1 [EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28
In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…
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The Redirect Podcast - SEO & SEM News & Discussions
1 [EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45
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Reproducir más Tarde Reproducir más Tarde Listas Me gusta Me gustaIn Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.…
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The Redirect Podcast - SEO & SEM News & Discussions
In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at https://blacktruckmedia.com/podcasts/…
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The Redirect Podcast - SEO & SEM News & Discussions
Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/…
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