Northern Lights: Edgardo Quiroz on Career Path, Using Social Media to Generate Business, and How Real Estate by Design Allowed Other Ventures

The Real Look

LISTEN: We are joined by Edgardo Quiroz with Keller Williams Yakima Valley in Yakima, Washington. He shares his journey from graduating college during the pandemic to becoming a successful real estate agent and entrepreneur. He discusses his challenges during the pandemic and how it allowed him to reevaluate his career path. Edgardo explains how he chose real estate to combine his interests in law, entrepreneurship, and marketing. He also shares his strategies for generating business through social media and building a strong sphere of influence. Additionally, Edgardo talks about his other venture, La Horchata, a Latino-flavored protein bar, and how his real estate experience has helped him launch and grow the business.