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Contenido proporcionado por Adam J. Weber and Adam Weber. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Adam J. Weber and Adam Weber o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Systemized Relationship Marketing with Steve Buzogany

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Contenido proporcionado por Adam J. Weber and Adam Weber. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Adam J. Weber and Adam Weber o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

About Steve Buzogany: Steve is the Founder and CEO of The Appreciation Advocate. Their company uses the practice of gift-giving and appreciation to generate referrals for other small businesses.

In this episode Adam and Steve discuss:

  • The three major problems with gift giving
  • The 80-20 rule
  • Promotions vs gifts

Key Takeaways:

  • Essentially, gift-giving has three problems: you only make one first impression, it's usually neutral or negative, and the feedback loop on gifting is one big, massive, complete lie.
  • The 20% of factors responsible for 80% of the results must be prioritized. Identify your top 20% of people and spend your time and resources on them – this is where you get most of your money and get the most ROI, too.
  • A promotion is typically a cheap item that is given in bulk and discarded quickly whereas a gift is a unique item that you keep and never forget – one makes a fantastic impression every day of the year, while the other one does not make one impression, so it ends up in the trash.

“It's really about knowing your customer and what they like when we do our gift giving.” - Steve Buzogany

Connect with Steve Buzogany:

Website: https://appreciationadvocate.com/

Email: steve@appreciationadvocate.com

Connect with Adam J. Weber:

Website: https://www.weberrealestateadvisors.com/

Email: adam@weberrealestateadvisors.com

Show notes by Podcastologist: Angelica Rayco

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

16 episodios

Artwork
iconCompartir
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 21, 2024 17:10 (9M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 355392676 series 3411792
Contenido proporcionado por Adam J. Weber and Adam Weber. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Adam J. Weber and Adam Weber o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

About Steve Buzogany: Steve is the Founder and CEO of The Appreciation Advocate. Their company uses the practice of gift-giving and appreciation to generate referrals for other small businesses.

In this episode Adam and Steve discuss:

  • The three major problems with gift giving
  • The 80-20 rule
  • Promotions vs gifts

Key Takeaways:

  • Essentially, gift-giving has three problems: you only make one first impression, it's usually neutral or negative, and the feedback loop on gifting is one big, massive, complete lie.
  • The 20% of factors responsible for 80% of the results must be prioritized. Identify your top 20% of people and spend your time and resources on them – this is where you get most of your money and get the most ROI, too.
  • A promotion is typically a cheap item that is given in bulk and discarded quickly whereas a gift is a unique item that you keep and never forget – one makes a fantastic impression every day of the year, while the other one does not make one impression, so it ends up in the trash.

“It's really about knowing your customer and what they like when we do our gift giving.” - Steve Buzogany

Connect with Steve Buzogany:

Website: https://appreciationadvocate.com/

Email: steve@appreciationadvocate.com

Connect with Adam J. Weber:

Website: https://www.weberrealestateadvisors.com/

Email: adam@weberrealestateadvisors.com

Show notes by Podcastologist: Angelica Rayco

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  continue reading

16 episodios

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