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Ep 144: Google Is Your New Business Card W/ Jason Barnard
Manage episode 352799761 series 2896564
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If you do an online search for your name or the name of your business, what you find on page one of Google represents how most people see your brand today.
It doesn’t really matter if your favorite customer tells the world you’re the most wondrous thing since sliced bacon – people will Google you and what they find is all part of the buying process.
And here’s the good news – controlling what people find when they search for you is a part of marketing that is referred to as reputation management or reputation marketing. You might think this is only about online reviews, but it’s much bigger than that.
In this episode, we've invited a digital marketing consultant. His name's non-other than Jason Barnard.
Jason specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). He's a regular conference speaker on SEO and he's been featured on numerous podcast platforms too.
In this episode, Jason will be sharing:
1) The Reason Why Google Is Your New Business Card
2) The Importance of Google Knowledge Panel For Your Brand
3) The Management of Your Brand On Google
Learn more about Jason Barnard :
Website: https://jasonbarnard.com/
LinkedIn: https://www.linkedin.com/in/jasonmbarnard/
Youtube: https://www.youtube.com/c/kalicube
Sponsored Brand: Medicels Aesthetics
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