152 Combatting Ageism: Transitioning Executives into Coaches w/ Jesse Hopps

The Pursuit of Purpose

The founder of Demand Metric, Jesse Hopps, shares his journey from working in IT to creating his own business. Hopps became motivated to start his own company focused on research and advisory for marketers after failing to get into his dream business school. His business approach evolved towards developing playbooks, tools, templates, and coaching for experienced executives, especially those over 55 facing ageism. By providing strategic coaching services, Hopps enables experienced executives to remain vital players in the workforce while significantly contributing to businesses’ strategic and critical thinking needs. On the matter of ageism, Hopps distinguishes between pure discrimination and strategic business decisions that may involve hiring younger, equally qualified individuals. Hopps continues to discuss challenges posed by large consulting firms like McKinsey and his company's unique approach to strategic development. The conversation expands on the business model of 'Demand Metrics,' is a two-sided model that assists companies and facilitates older professionals into consulting roles. Jesse discusses his 'flywheel model' that encourages executives to transition from full-time employees to consultants. Utilizing personal development programs, such as Dan Martell's SaaS Academy, has enabled Jesse to become a successful consultant. Book recommendations and discussions on movie favorites and management also featured in the conversation. Book Recommendations:

• Buy Back Your Time by Dan Martell
• Expert Secrets by Russell Brunson
• $100M Offers by Alex Hormozi

Movie Recommendations:

• The Shawshank Redemption Directed by Frank Darabont

How should people connect with you?

• Website - click here