A Reintroduction to B2B Sales: Selling With Integrity - Ep. #32

The Profit Scale

🎯 Top Takeaway from Today's Episode

Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects.

📌 Key Points from the Episode

Corporate Buyer’s Ecosystem

Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process.

The 3 New Approaches to Sales

1. Outbound Sales: An approach to sales where you are the one reaching out to and initiating contact with potential clients.
2. Permission-Based Sales: An approach to sales that focuses on engaging with prospects who have made it clear that they want to hear from you.
3. Relational Sales: An approach to sales in which you take the time to build trust with your prospect, and understand their needs before offering them a solution.

📊 Statistics You Need to Know

• 75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. (Source: Spotio)
• 84% of corporate buyers are more likely to buy from a sales rep that understands their goals. (Source: Salesforce)

💡 Take Action

Reach out to 3 prospects this week.

🔗 Links

✍🏾 Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

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