644. "I’m seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session

The Product Boss Podcast

Welcome back, product bosses! In today’s coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?

Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.

Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.

Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!

Resources:

• Learn more about Cookie Nookie’s delightful treats here!
• Follow Cookie Nookie on Instagram.
• What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
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Connect:

• Website: theproductboss.com
• Instagram: @theproductboss