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Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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What Makes an Amazon PPC Manager Successful?

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Manage episode 423571037 series 2625056
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.

We’ll see you in The PPC Den!

🦡 Highlights ​​

1:05 Introduction

3:07 Role of curiosity and learning in PPC success

8:19 Leveraging Amazon's algorithms for better results

11:59 Ideal customer experience on Amazon

14:50 Personalization in Amazon search results

18:14 Adapting to policy changes in Amazon PPC

22:24 Impact of FTC regulations on PPC management

25:27 Protecting trade secrets in Amazon PPC

29:12 Continuous learning and professional growth in PPC

32:46 Challenges and opportunities in Amazon PPC

39:15 Podcast conclusion and key takeaways

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

335 episodios

Artwork
iconCompartir
 
Manage episode 423571037 series 2625056
Contenido proporcionado por The PPC Den. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The PPC Den o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.

We’ll see you in The PPC Den!

🦡 Highlights ​​

1:05 Introduction

3:07 Role of curiosity and learning in PPC success

8:19 Leveraging Amazon's algorithms for better results

11:59 Ideal customer experience on Amazon

14:50 Personalization in Amazon search results

18:14 Adapting to policy changes in Amazon PPC

22:24 Impact of FTC regulations on PPC management

25:27 Protecting trade secrets in Amazon PPC

29:12 Continuous learning and professional growth in PPC

32:46 Challenges and opportunities in Amazon PPC

39:15 Podcast conclusion and key takeaways

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

335 episodios

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