E95: Either+Or+And: How Digital Is Enhancing Physical Experiences with Greg Kahn

THE POWER OF REINVENTION with Kathi Sharpe-Ross

The CEO of GK Digital Ventures, Greg Kahn, is a catalytic force in Technology, Media, and Entertainment industries, renown for connecting innovators with investors, growing brands, and driving billions of dollars in transactional deals. He is a 2020 recipient of the CEO World’s Business Role Model of the Year as well as a former award-winning executive at the Meredith Corporation and Publicist Group. Greg has worked with incredible companies advising, creating partnerships, and putting deals together for Verizon, Comcast, T-Mobile, MasterCard, Disney, P&G, Bank of America, Nestle, ADT Security, LG Electronics, Cox, Whirlpool, and many more.

Greg is extremely passionate about creating a world of ethical connections between both humans and technology. He emphasizes how virtual and physical experiences are paired together in order to enhance the human experience. Rather than having either virtual or physical experiences, why not have both? Greg discusses how physical and virtual can work together to create connectivity, engagement, as well as a space to improve mental health. Although he acknowledges that even during the pandemic, technology facilitated conversations and connections that couldn’t be made in person, there still is an aspect of distraction that comes with our every day online interactions. He reminds us that the future of technology holds great possibilities for mobile devices, new emerging brands, as well as creating a world that we may not be able to comprehend yet.

Some powerful takeaways from today’s episode:

• “It’s not either or, it’s and”: virtual experiences are now gearing towards enhancing physical experiences
• In some ways, Covid facilitated a lot of technology growth such as Zoom, however, it also hindered a lot of advancements in technology
• When a brand becomes a part of a cultural movement , all bets are off and it can disrupt an entire industry

Links:

Greg Kahn’s LinkedIn: https://www.linkedin.com/in/greg-kahn-580848/

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