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How to break into the brain of an audience with Ben Moorsom
Manage episode 397456281 series 3344585
Contenido proporcionado por Jenn Glynn and Jason Thomson, Jenn Glynn, and Jason Thomson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jenn Glynn and Jason Thomson, Jenn Glynn, and Jason Thomson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Segment 01 – The Problem
Here’s the problem…
I just helped my company launch a brand new marketing campaign – advertising, social media, PR, the whole thing. The numbers are trending really well. But something feels off, and I can’t quite place it. Any thoughts?
Segment 02 – Secrets
How do engagement and attention actually work? Ben’s got a few surprises for you.
Segment 03 – Levels of Engagement
What are Adverse, Selective and Deceptive levels of engagement – and how to they affect your work?
Segment 04 – The Final Level
Reach for the brass ring – learn what Affecting Engagement is (and what it’s all about).
Capíttulos
1. Segment 01 - The Problem (00:00:00)
2. Segment 02 - Secrets (00:14:14)
3. Segment 03 - Levels of Engagement (00:27:54)
4. Segment 04 - The Final Level (00:37:10)
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