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Episode 154. When You’re Sick of Fitting In…
Manage episode 341810259 series 1447889
Brands today are quite different from the brands I grew up with. Many of them are quite explicit about what the stand for and believe in, even if that narrows their target market.
These brands, I'd argue, achieve far greater loyalty and commitment than those that don't. Because, as I discuss in today's episode, consumers are sick of fitting in. And they expect brands to reflect that.
If you enjoyed this podcast, I'd love it if you could leave me a review. In addition, please check out my blog, www.omerisms.com, for more such content.
100 episodios
Manage episode 341810259 series 1447889
Brands today are quite different from the brands I grew up with. Many of them are quite explicit about what the stand for and believe in, even if that narrows their target market.
These brands, I'd argue, achieve far greater loyalty and commitment than those that don't. Because, as I discuss in today's episode, consumers are sick of fitting in. And they expect brands to reflect that.
If you enjoyed this podcast, I'd love it if you could leave me a review. In addition, please check out my blog, www.omerisms.com, for more such content.
100 episodios
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