SaaStr 730: How to Price and Package AI SaaS Products with Sandhya Hegde, General Partner at Unusual Ventures

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SaaStr 730: How to Price and Package AI SaaS Products with Sandhya Hegde, General Partner at Unusual Ventures

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? Should it be subscriptions, usage, solutions, or something entirely different? While companies are scrambling to roll out these new tools, they also want reliability and predictability in the value they’re getting from your products, which can make pricing extremely difficult.

So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Sandhya has been in the startup ecosystem for about 15 years, with the last two years heavily focused on investing in AI-native startups, primarily on the application and Enterprise software side. Over the past year, people have started to recognize how challenging pricing and packaging are for AI products, as well as the competitive pressure. Why is pricing so tricky?

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