How can I make the words I use more gender-inclusive?

The non.bi.nary Show

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

hace 4 años 56:29

M4A•Episodio en casa

Featuring a lot of ranting about triggering language, and unfortunately a lot of laughter on our part.

News of the week: Lithuania's not-so-equal marriage equality act, a stolen pride flag, and the University of Edinburgh's new trans-inclusive language guidance.

How have you changed your language to include other genders? How do you like to be addressed? Share your stories with us on our socials. Or, suggest a topic for us to discuss in a future episode!

Instagram: @non.bi.nary

Facebook: @non.bi.nary.show

Email: non.bi.nary.pod@gmail.com

31 episodios

#Society #Mika & Sam

The non.bi.nary Show

How can I make the words I use more gender-inclusive?

The non.bi.nary Show

published hace 4 años

M4A•Episodio en casa

Featuring a lot of ranting about triggering language, and unfortunately a lot of laughter on our part.

News of the week: Lithuania's not-so-equal marriage equality act, a stolen pride flag, and the University of Edinburgh's new trans-inclusive language guidance.

How have you changed your language to include other genders? How do you like to be addressed? Share your stories with us on our socials. Or, suggest a topic for us to discuss in a future episode!

Instagram: @non.bi.nary

Facebook: @non.bi.nary.show

Email: non.bi.nary.pod@gmail.com

31 episodios

#Society #Mika & Sam

Todos los episodios

The non.bi.nary Show

1
In which Matilda Wormwood was Sam as a child 55:53

hace 2 years55:53

55:53

CW: discussions of abuse, neglect and trauma (and one brief mention of suicide) Sam takes the mic to share her origin story, and how she may have had autistic representation in her life way sooner than she realised. Are you neurodivergent? What representation do you see in the media? Share your stories with us on our socials. Or, suggest a topic for us to discuss in a future episode! Send us a voice note: https://podcasters.spotify.com/pod/show/nonbinary/message Instagram: @non.bi.nary Facebook: @non.bi.nary.show Email: non.bi.nary.pod@gmail.com…

The non.bi.nary Show

1
We are back! 32:31

hace 2 years32:31

32:31

CW: discussions of toxic behaviour from family members and immigration-related racism. After a LONGGGGG hiatus we return to the podcast by discussing what we've been up to in the last 18 months, and responding to a few emails that got lost in our inbox. No music, no transitions, just us. Hope you welcome us back.…

The non.bi.nary Show

1
"But you don't look non-binary..." 30:57

hace 3 years30:57

30:57

We talk about our wardrobes and how we bend the gender norms of fashion to make ourselves feel good. Please support our petition to make Mx more widely accessible! Visit https://petition.parliament.uk/petitions/588348 to sign your name. How do you reflect your gender through fashion? Share your stories with us on our socials. Or, suggest a topic for us to discuss in a future episode! Instagram: @non.bi.nary Facebook: @non.bi.nary.show Email: non.bi.nary.pod@gmail.com…

The non.bi.nary Show

1
n.e.w.s: One step forward for the US, three steps back for the UK 12:50

hace 3 years12:50

12:50

Your weekly roundup of queer-related news. Please support our petition to make Mx more widely accessible! Visit https://petition.parliament.uk/petitions/588348 to sign your name. Got a news story? Get in touch with us on our socials. Or, suggest a topic for us to discuss in a future episode! Instagram: @non.bi.nary Facebook: @non.bi.nary.show Email: non.bi.nary.pod@gmail.com…

The non.bi.nary Show

1
n.e.w.s: No trans rights, no gay rights, but no gender stereotypes?? 18:02

hace 3 years18:02

18:02

The non.bi.nary Show

1
Does Netflix deserve our money? 26:45

hace 3 years26:45

26:45

TW: Lots of discussion of transphobia and some discussion of racism. We are caught in a dilemma. Recording this episode helped us come to a decision. Please support our petition to make Mx more widely accessible! Visit https://petition.parliament.uk/petitions/588348 to sign your name. Are you cancelling your Netflix account over this issue? Share your stories with us on our socials. Or, suggest a topic for us to discuss in a future episode! Instagram: @non.bi.nary Facebook: @non.bi.nary.show Email: non.bi.nary.pod@gmail.com…

The non.bi.nary Show

hace 4 years38:37