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Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising
Manage episode 375231046 series 2638833
Contenido proporcionado por Todd Embley and WPIC Marketing + Technologies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Todd Embley and WPIC Marketing + Technologies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Negotiation podcast, we are joined by Michel de Rijk.
Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4.
In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a long-term strategy and understand local market trends when entering China. We also discuss the impact of COVID-19 on companies' strategies in China and the importance of adapting to technological advancements, addressing misinformation, and prioritizing sustainability in the advertising industry. Michel also discusses his excitement about the Indian and Vietnamese markets. Enjoy!
Topics Discussed and Key Points:
● Energy and growth in the APAC region
● China's innovation track record
● Opportunities and challenges of doing business in China
● The importance of long-term strategic thinking while entering the Chinese market
● Impact of COVID-19 on companies' strategies in China
● The importance of international market exposure and learning from different regions
● The success story of Tim Hortons and coffee culture in China
● Exciting consumer markets in APAC beyond China (India and Vietnam)
● Regional strategies for APAC
● Importance of local presence in key markets
● The evolution of regional HQ strategies over time.
● Impact of technology on the advertising industry and daily lives
220 episodios
Compartir
Manage episode 375231046 series 2638833
Contenido proporcionado por Todd Embley and WPIC Marketing + Technologies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Todd Embley and WPIC Marketing + Technologies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Negotiation podcast, we are joined by Michel de Rijk.
Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4.
In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the opportunities and challenges of doing business in China, emphasizing the country's innovation and immense potential. He advises brands to adopt a long-term strategy and understand local market trends when entering China. We also discuss the impact of COVID-19 on companies' strategies in China and the importance of adapting to technological advancements, addressing misinformation, and prioritizing sustainability in the advertising industry. Michel also discusses his excitement about the Indian and Vietnamese markets. Enjoy!
Topics Discussed and Key Points:
● Energy and growth in the APAC region
● China's innovation track record
● Opportunities and challenges of doing business in China
● The importance of long-term strategic thinking while entering the Chinese market
● Impact of COVID-19 on companies' strategies in China
● The importance of international market exposure and learning from different regions
● The success story of Tim Hortons and coffee culture in China
● Exciting consumer markets in APAC beyond China (India and Vietnam)
● Regional strategies for APAC
● Importance of local presence in key markets
● The evolution of regional HQ strategies over time.
● Impact of technology on the advertising industry and daily lives
220 episodios
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Similar a The Negotiation
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continue reading
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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