Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion

The Negotiation

Contenido proporcionado por Todd Embley and WPIC Marketing + Technologies. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Todd Embley and WPIC Marketing + Technologies o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

11M ago 18:37

MP3•Episodio en casa

In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies.

In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors like travel, athleisure, and lifestyle, despite macro pressures on Chinese consumers. Jacob also talks about the rise of "special forces tourism" and predicts continued growth in off-the-beaten-path destinations. We also touch on the upcoming Singles Day and the relationship between real estate prices and consumption.

Topics Discussed and Key Points:

● Golden Week's impact on consumer trends

● Consumption recovery during Golden Week

● Increase in domestic trips and spending during Golden Week

● Weakness in sectors like large durable appliances and auto, but strong performance in personal consumption, travel, athleisure, and lifestyle

● The rise of "special forces tourism"

● Singles’ Day optimism

● Growth in health and wellness, athleisure, nutraceuticals, and pet products

220 episodios