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The Future of Ethical Shopping: Insights from Good On You’s Gordon Renouf
Manage episode 461970374 series 3420594
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🌱 Join Mick Liubinskas from Climate Salad as he chats with Gordon Renouf, founder of Good On You, the global platform revolutionising sustainable consumer choices by rating brands on their impact on people, the planet, and animals!
Discover how Good On You empowers shoppers to make ethical decisions while encouraging brands to improve their sustainability practices. Gordon shares his inspiring journey from consumer advocacy to building a social impact business, discusses the challenges of fast fashion, and explores the future of sustainable production and consumption. Learn about their global partnerships, innovative tools like Good Measures, and the pivotal role of shopping malls in driving change.
⏱️ Timeline
00:00 – Introduction and welcome.
00:30 – The elevator pitch: What is Good On You?
02:13 – How the platform works: From mobile apps to web directories.
04:17 – Good On You’s early years and evolution as a social impact business.
05:36 – Working with retailers and brands: Partnerships that scale impact.
06:49 – The significance of consumer-driven choices in sustainability.
08:17 – Addressing overconsumption and fostering durable fashion.
12:05 – The role of regulation vs. consumer power.
14:14 – Brands leading the way in sustainability: From Patagonia to Nudie Jeans.
18:32 – Exploring innovative business models and circular fashion solutions.
29:11 – Electrifying the supply chain: A lever for impactful change.
31:55 – Good On You’s vision for 2025: Expanding into new sectors and global markets.
38:09 – Reflections and advice for entrepreneurs entering the climate tech space.
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