Cold Outreach Does Not Work (Do This Instead)

The Mind of A Marketer w/ Ryan Stewart

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3M ago 9:50

MP3•Episodio en casa

COLD OUTREACH IS DEAD!!!
1. Email deliverability rates are plummeting, SPAM is rising
2. AI is commoditizing messaging and prospecting lists
3. Prospects are becoming blind and ignoring your attempts
There’s a new way to do outbound, and in this video I’m going to show it to you. Now look, I get it - marketing takes time and money and outbound “works”.
With outbound, you can get a baseline / steady stream of leads that you can build upon. It’s not up and down like inbound, it’s reliable. But what if we combined the powers of both marketing and sales?
We take the predictability of sales and combine it with the power of inbound marketing. I call it - WARM outbound.
This video covers 3 examples of WARM outbound campaigns that are driving revenue for our business.
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