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Contenido proporcionado por Supermetrics. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Supermetrics o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Manscaped's edgy marketing: How data & analytics drive risk and reward
Manage episode 430624005 series 2824610
Contenido proporcionado por Supermetrics. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Supermetrics o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.
Speakers:
- Lanny Chiu, VP of Analytics, Manscaped
- Cory Cinelli, Senior Business Analyst, Manscaped
- Jessica Gondolfo, Head of US Regional Marketing, Supermetrics
Here’s what you’ll learn:
How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.
How Manscaped A/B tests everything, to find what resonates with customers.
Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.
How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.
Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!
79 episodios
Compartir
Manage episode 430624005 series 2824610
Contenido proporcionado por Supermetrics. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Supermetrics o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.
Speakers:
- Lanny Chiu, VP of Analytics, Manscaped
- Cory Cinelli, Senior Business Analyst, Manscaped
- Jessica Gondolfo, Head of US Regional Marketing, Supermetrics
Here’s what you’ll learn:
How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.
How Manscaped A/B tests everything, to find what resonates with customers.
Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.
How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.
Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!
79 episodios
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Similar a The Marketing Intelligence Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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