Identity Resolution: The Multibillion Dollar Industry

The Marketing Insider: A Claritas Podcast

It’s the first episode in a brand-new season of The Marketing Insider, and we’re diving into one of the industry’s hottest topics – identity resolution. Frequent guest of the podcast, Claritas’ own CTO, Al Gadbut, joins to talk about the continued evolution of identity graphs and how they should fit in your marketing strategy. Al also gives an update on where we’re at with establishing a gold standard for this technology (spoiler alert, there are no rules!) and he brings us up to speed on current and upcoming consumer data privacy regulations that have already changed since the last episode we recorded together. With a Winterberry Group forecast reporting that U.S. marketers are expected to have spent $2.6 billion on identity resolution programs by this year – a 188% cumulative increase over four years – this is one episode you’ll definitely want to tune in to. Listen to our privacy podcast: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Read our identity graph blog: https://claritas.com/5-ways-an-identity-graph-can-boost-your-bottom-line/ Connect with Al: https://www.linkedin.com/in/al-gadbut-20a4a3/ Read a success story: https://claritas.com/case-studies/cs-metropcs/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0