Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream
MP3•Episodio en casa
Manage episode 300725422 series 2574616
Contenido proporcionado por The Marketing Insider: A Claritas Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Marketing Insider: A Claritas Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help. Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/ Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/ Connect with Omer Jilani: omer.jilani@claritas.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
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continue reading
50 episodios
MP3•Episodio en casa
Manage episode 300725422 series 2574616
Contenido proporcionado por The Marketing Insider: A Claritas Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Marketing Insider: A Claritas Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help. Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/ Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/ Connect with Omer Jilani: omer.jilani@claritas.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
…
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50 episodios
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