Audiences, Activation, and Acquisition

The Marketing Insider: A Claritas Podcast

This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc. to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to paying customers, clients, or members? Join us for the first of a two-part interview (a first for the podcast!) to hear:

• What's different about the customer journey now that we're 3 years post the beginning of COVID and how should brands target new or evolved audiences?
• To ensure you're reaching your highest potential customers, what considerations should brands put at the forefront of their strategy?
• How do market insights and voice of customer (VOC) data differ?

Episode #2 drops Wednesday, 6/28/23 so check back then to hear even more about audiences, activation, and acquisition!

Learn about identity graphs: https://claritas.com/claritas-identity-graph/

Connect with Don: https://www.linkedin.com/in/nimahunter

Learn more about Nima Hunter, Inc.: https://nimahunter.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

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