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#69: Niches that Are Too Narrow, Too Broad, or Are Confusing to Potential Clients
Manage episode 442846802 series 3440316
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You’ve heard the advice that you should have a niche, but I’ll be honest. Figuring out a niche that’s specific enough (but not TOO specific) is tricky.
During this episode you get to hear me coach two people in this community- and help them walk away with a clear, enticing niche.
In this episode you’ll discover:
- An example of a niche that’s too narrow, and how to easily expand it to make it more compelling
- An example of a niche that’s unclear and vague, and how to make it specific and compelling
- Why some niches make it very challenging to get clients
- How to avoid using jargon that makes it challenging to get clients
- The downsides of using weight loss as a niche
- How to craft a talk for your niche
Links/Resources mentioned on the show:
“5 Clients in 30 Days” Step-by-Step Action Plan
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