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S09 E05: Jason Chinnock, CEO of Ducati North America
Manage episode 365302005 series 2663828
Contenido proporcionado por Scott Kerr. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Scott Kerr o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Scott Kerr sits down with Ducati North America's CEO Jason Chinnock to discuss the strategy behind the record sales performance of the renowned Italian luxury motorcycle manufacturer and the importance of the U.S. market to the overall business. He also talks about how Ducati is constantly innovates to keep customers engaged, measuring success beyond sales figures, the type of person Ducati appeals to, and why it has no plans to introduce 'affordable' entry-level motorcycles. Plus: How Ducati is gearing up for the electric era
Featuring: Jason Chinnock, CEO of Ducati North America (ducati.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
143 episodios
Compartir
Manage episode 365302005 series 2663828
Contenido proporcionado por Scott Kerr. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Scott Kerr o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Scott Kerr sits down with Ducati North America's CEO Jason Chinnock to discuss the strategy behind the record sales performance of the renowned Italian luxury motorcycle manufacturer and the importance of the U.S. market to the overall business. He also talks about how Ducati is constantly innovates to keep customers engaged, measuring success beyond sales figures, the type of person Ducati appeals to, and why it has no plans to introduce 'affordable' entry-level motorcycles. Plus: How Ducati is gearing up for the electric era
Featuring: Jason Chinnock, CEO of Ducati North America (ducati.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
143 episodios
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