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The Kenyan Perspective On Digital Marketing Trends Shaping Industries: Mark Kaigwa
Manage episode 361214617 series 3351635
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One of the most significant digital marketing trends in Kenya is the role of social media, particularly Twitter, which has played a critical role during times of crisis. The Westgate tragedy in 2013 is just one example of this, where Kenyans turned to Twitter to share news updates, and offer support. Kenyan citizens also went to Twitter to help raise millions of dollars for national drought relief efforts.
One of the common challenges of building a business in the digital world is obsessing over meaningless metrics. This tends to lead to assigning too much significance to things that are easy to measure. – Mark Kaigwa, Founder and MD of Nendo
Mark Kaigwa also highlights the challenges of measuring success in the digital world, where it's easy to become obsessed with measuring things that are meaningless and giving them too much significance. He also shares some common mistakes that multinational and global brands make when entering the African market and how to avoid them.
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Audio editing and production by: Maishe Rakgoale
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