Stay Ahead of Trends and Create the Future: Jarred Cinman

The Lead Creative

In today's rapidly changing world, it is more important than ever for brands and agencies to be able to create the future. This means being able to distil intelligence from all the data and trends available, and then using that intelligence to create innovative solutions that meet the needs of customers.
Jarred Cinman, CEO of VMLY&R South Africa, is a visionary who leads the charge in many aspects of marketing, advertising, and the role of technology in these spaces. In this episode, we discuss some of his thoughts on staying ahead of the curve while coming up with solutions for brands to solve some of their most complex problems.
“There will always be a place for agencies or consultancies because businesses are never going to be able to do everything themselves. But they will only turn to the partner that understands them the best.” – Jarred Cinman, CEO of VMLY&R, South Africa

We also talk about artificial intelligence (AI), which he believes has the potential to add significant value to brands and agencies but isn’t a magic bullet.
Cinman also unpacks some thoughts on diversity of thought within teams and some leadership insights.
He also takes us through an opinion piece he wrote about The Loeries, which seemed to leave the advertising industry divided, while also enabling some much-needed industry conversations.
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Audio editing and production by: Maishe Rakgoale
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