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Navigating the Brand, Podcaster and Content Creator Partnership Landscape: Mashudu Modau
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Podcasters, content creators, and brands see great benefits from collaborating with each other. For creators, it can be a way to reach a wider audience and generate revenue. For brands, it can be a way to connect with a highly engaged audience and build brand awareness.
But crafting these partnerships can be complex. There are several factors to consider, such as the target audience, the goals of the collaboration, and the creative approach.
“To build a thriving community, unite people with a shared mission and connect them to achieve something meaningful together. " ~ Mashudu Modau, Creator, Founder of Mashstartup and Lutcha
Mashudu Modau, the founder of Mashstartup, knows a thing or two about successful collaborations. He has built one of the most inspired startup and creator communities in Africa and beyond, and he has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage. In this episode, he shares his insights, strategies and actionable next steps.
Modau is also the founder of Lutcha, a podcast network and FoundersSauce, which provides tools to launch your startup or grow your business.
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Audio editing and production by: Maishe Rakgoale
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