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Pieces of Improvements for Your Parts Department w/ Kaylee Felio

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Contenido proporcionado por Reunion Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Reunion Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this KPI Cafe, Kaylee Felio, Sales & Marketing Manager for PartsEdge, dives into a topic that we've not previously broached before: the Parts Department. When the pandemic shut down sales, your fixed operations holistically became a profit center that finally began receiving it's much-deserved attention. As a result, there was more investment in marketing, tools, and staff; however, as with all things, there's still room for improvement.
Kaylee helps us understand where some of the biggest opportunities and most difficult obstacles lie within Parts. She outlines how her conversations have evolved from when she started six years ago and provides perspective on a number of items, such as metrics, training, and more. If you're looking for a great jumping off point to dive deeper into your Parts Department, this is it.
Here's what you can expect:
What's Going on in Auto? — Fixed Operations w/ Laurie Halter
Dealership's Biggest Opportunities w/ Parts?

  • Process
  • Inventory Management w/ DMS
  • Training/Support

What Training is Most Needed?

  • Individualized

Hot Topics / Major Issues in Parts

  • Shift in Conversations
  • Coaching
  • COVID Impact on Conversations

Did Lack of Access Make Improving Parts Harder?

  • Referring Back
  • Speaking the Language
  • Obstacle of Job Context

What Impact Can Championing Parts Have?

  • Security
  • Consistency

Data Points to Analyze in the Parts Department?

  • Sources/Categories
  • True Demand / Pricing
  • Types of Categories
  • Is More Better?

Concluding Thoughts from Kaylee on Parts

  • Obsolescence
  • Proactive Assistance

Parts Girl Podcast
Previewing Next Week's Episode

  continue reading

Capíttulos

1. What's Going on in Auto? — Fixed Operations w/ Laurie Halter (00:05:41)

2. Dealership's Biggest Opportunities w/ Parts? (00:13:56)

3. What Training is Most Needed? (00:15:20)

4. Hot Topics / Major Issues in Parts (00:16:33)

5. Did Lack of Access Make Improving Parts Harder? (00:19:26)

6. What Impact Can Championing Parts Have? (00:21:44)

7. Data Points to Analyze in the Parts Department? (00:23:25)

8. Concluding Thoughts from Kaylee on Parts (00:28:07)

9. Parts Girl Podcast (00:31:07)

10. Previewing Next Week's Episode (00:33:25)

58 episodios

Artwork
iconCompartir
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 30, 2024 04:11 (8M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 328174962 series 2799841
Contenido proporcionado por Reunion Marketing. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Reunion Marketing o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this KPI Cafe, Kaylee Felio, Sales & Marketing Manager for PartsEdge, dives into a topic that we've not previously broached before: the Parts Department. When the pandemic shut down sales, your fixed operations holistically became a profit center that finally began receiving it's much-deserved attention. As a result, there was more investment in marketing, tools, and staff; however, as with all things, there's still room for improvement.
Kaylee helps us understand where some of the biggest opportunities and most difficult obstacles lie within Parts. She outlines how her conversations have evolved from when she started six years ago and provides perspective on a number of items, such as metrics, training, and more. If you're looking for a great jumping off point to dive deeper into your Parts Department, this is it.
Here's what you can expect:
What's Going on in Auto? — Fixed Operations w/ Laurie Halter
Dealership's Biggest Opportunities w/ Parts?

  • Process
  • Inventory Management w/ DMS
  • Training/Support

What Training is Most Needed?

  • Individualized

Hot Topics / Major Issues in Parts

  • Shift in Conversations
  • Coaching
  • COVID Impact on Conversations

Did Lack of Access Make Improving Parts Harder?

  • Referring Back
  • Speaking the Language
  • Obstacle of Job Context

What Impact Can Championing Parts Have?

  • Security
  • Consistency

Data Points to Analyze in the Parts Department?

  • Sources/Categories
  • True Demand / Pricing
  • Types of Categories
  • Is More Better?

Concluding Thoughts from Kaylee on Parts

  • Obsolescence
  • Proactive Assistance

Parts Girl Podcast
Previewing Next Week's Episode

  continue reading

Capíttulos

1. What's Going on in Auto? — Fixed Operations w/ Laurie Halter (00:05:41)

2. Dealership's Biggest Opportunities w/ Parts? (00:13:56)

3. What Training is Most Needed? (00:15:20)

4. Hot Topics / Major Issues in Parts (00:16:33)

5. Did Lack of Access Make Improving Parts Harder? (00:19:26)

6. What Impact Can Championing Parts Have? (00:21:44)

7. Data Points to Analyze in the Parts Department? (00:23:25)

8. Concluding Thoughts from Kaylee on Parts (00:28:07)

9. Parts Girl Podcast (00:31:07)

10. Previewing Next Week's Episode (00:33:25)

58 episodios

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